Archive for November, 2008

Hardcore, Casual Video Game-Focused Companies Tap Wonacott Communications for Public Relations

LOS ANGELES – Nov. 12, 2008 – TRITTON Technologies, a leader in gaming audio technology, and Harcos, the creator of Mana Energy Potion, the premium energy shot made by gamers for gamers, have  tapped Wonacott Communications, a full-service boutique public relations and integrated communications agency, to head their product public relations efforts in North America.

TRITTON Technologies, a manufacturer and creator of high-performance consumer electronics and computer peripheral products, chose Wonacott Communications to help promote the company’s deep line of consumer electronics and gaming peripherals, including the new flagship 3D directional gaming headset – the AX Pro.

 Harcos, a company founded by two gamer geeks, has found a niche at the intersection where gaming and consumer products merge with Mana Energy Potion,  a premium energy shot that packs a powerful dose of vitamins and delivers up to eight hours of smooth energy without sugar or an aftercrash.  Harcos has tapped Wonacott Communications to help further publicize the company and its products, including an upcoming to-be-announced new Mana Energy Potion product.

“We are really excited to be working with two incredibly creative companies that each have unique products to meet the discerning tastes of hardcore and casual gamers alike,” said Jason Wonacott, CEO, Wonacott Communications.  “TRITTON Technologies and Harcos both create extraordinarily cool products that gamers love.  Heck – the AX Pro and Mana Energy Potion samples that we have here in the office have me on track to kick even more tail in CoD4.  Yes, I am still playing CoD4.  We look forward to working with both TRITTON and Harcos to further their visibility within the gaming community and beyond.”

Members of the press interested in receiving AX Pro review units or samples of Mana Energy Potion, please feel free to email jbusch@wonacottpr.com.

About Wonacott Communications, LLC

Wonacott Communications, LLC is a full-service public relations and integrated communications agency that combines the experience and resources of a large firm with the personal touch, adaptability and dedication of a boutique practice.  Based in Los Angeles, WComms expertly orchestrates communications programs for publicly traded and privately owned companies in the digital media, online entertainment, lifestyle, corporate and technology spaces domestically and around the globe.  More information on WComms can be found at http://www.wonacottpr.com.

About TRITTON Technologies

TRITTON Technologies is a manufacturer of high-performance consumer electronics and computer peripheral products.  TRITTON takes pride in creating innovative products that offer functionality and reliability.  The Vista, California-based company produces products that maintain sleek design and style while providing the latest in technology.  Additional information is available at www.trittontechnologies.com.

About Harcos, Inc.

Harcos, a company founded by two gamer geeks, has found a niche at the intersection where gaming and consumer products merge, with the launch of their first vitamin/energy beverage; Mana Energy Potions.  Mana Energy Potion is the premium energy shot made by gamers for gamers.  The high-level potion packs a powerful dose of vitamins and delivers up to eight hours of smooth energy without sugar or an aftercrash.  Each magical bottle of Mana Energy Potion looks like it’s straight out of a video game and is filled with a bright blue liquid that adds +160 to mana.  The Mana Energy Potion formula was continuously developed for nearly a year to create the optimal jitter-free energy output.  Additional information is available at www.manapotions.com.

TRITTON Technologies Unleashes the Future of Gaming Audio with New AX PRO 5.1 Surround Sound Headset

VISTA, CALIF. – Nov. 11, 2008 – Gamers, get ready to experience the sounds of your favorite games as they were truly meant to be heard!  TRITTON Technologies, a leader in gaming audio technology, unleashes the future of gaming headphones with the debut of its new flagship 3D directional gaming headset – the AX Pro.  The AX Pro is fully armed with true Dolby Digital 5.1 surround sound, illuminated in-line volume adjustment for Front, Center, Rear and Subwoofer controls, and an awesome eight independent speaker configuration.

The AX Pro is extremely light weight and features an ergonomic design that emphasizes comfort, even during marathon gaming sessions.  The headset is equipped with a detachable microphone for online PC, Mac, Xbox Live® and PlayStation Network® gamers, enabling clear voice communication with other players.  The AX Pro allows video game players to fully absorb ultra-detailed sound elements, such as the thunder of machine gun fire, an opponent sneaking up from behind, or the pulsating whine of a fellow racer’s car trying to make a pass.  The AX Pro also allows users to enjoy their favorite movies in Dolby Digital 5.1 or Dolby Pro Logic without disturbing others.

“The AX Pro is by far the most versatile gaming headset on the market, helping players of any level to fully immerse themselves in their gaming experience,” said Christopher Von Huben, president, TRITTON Technologies.  “New games are constantly being developed with ultra-advanced audio features such as Dolby Digital surround sound, and the AX Pro enables players to completely integrate the game’s audio elements, as well as tune out exterior distractions. For the competitive gamers, the AX Pro provides a real competitive edge as they can hear every audio detail from every direction in a game.”

The AX Pro works on every platform that supports Digital Optical audio output and can connect to a computer’s 5.1 sound card via a 5.1 analog connector.  The headset’s speaker positions have been extensively studied and tested, resulting in superior accuracy of 3D sound positioning.  The AX Pro features out-of-the-box Digital Optical audio connections for DVD, PC, Mac, PlayStation® 2, PlayStation® 3, Xbox®, Xbox 360™, and all other devices with digital Optical audio output.  The headset’s external 5.1 audio controller also has an integrated DAC (Digital to Analog Converter), which allows users to connect a powered 5.1 speaker system without any other hardware.

The AX Pro is currently available at retail stores throughout the nation, with a suggested price of $179.00.  Additional information is available at http://www.trittontechnologies.com.

About TRITTON Technologies

TRITTON is based in Vista, California, and is a manufacturer of high-performance, consumer electronics and computer peripheral products.  TRITTON takes pride in creating innovative products that offer functionality and reliability.  Products of TRITTON maintain sleek design and style while providing the latest in technology.  Visit TRITTON Technologies’ website at www.trittonusa.com.

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Equity Risk Partners Expands Management Team with Insurance Vet Kim Hennessy

SAN FRANCISCO and CHICAGO – Nov. 10, 2008 – Equity Risk Partners, Inc. (ERP), the only full service insurance brokerage and consulting firm focused exclusively on the private equity industry, has named respected insurance industry veteran Kim Hennessy senior managing director of the company’s Property/Casualty Practice.  In her new position, Hennessy will be responsible for the overall management of the San Francisco, Chicago, and New York property/casualty profit centers.  She will oversee market relations, client service and due diligence services.

“Kim brings an exceptional wealth of insurance-related managerial experience and expertise to Equity Risk Partners, which I am sure will be an incredible benefit to our partners in the private equity industry,” said Michael Marcon, founder and CEO, Equity Risk Partners, Inc. “We are excited to have her as a key asset for our firm, helping us further enhance our Property/Casualty Practice and ultimately achieve our overall growth goals.”

Hennessy brings more than 18 years of experience to her new role as senior managing director with Equity Risk Partners. Prior to joining ERP, she was the mutlilines manager at Marsh, where she held a variety of marketing and management positions that focused on serving mid-sized accounts for both their Chicago and Minneapolis offices. Before her time at Marsh, Hennessy worked for Willis, Johnson & Higgins and Chubb Group of Insurance Companies, holding increasing management positions throughout her years of service at each company.

About Equity Risk Partners

Equity Risk Partners is the only insurance brokerage, employee benefits and risk management consulting firm focused exclusively on the needs of the private equity industry and its portfolio companies.  Founded in 2001, the company is dedicated to improving the efficiency, structure and return of private equity transactions through consistent and timely due diligence.  Combining extensive industry experience with a dedication to excellence, they deliver creative, cost effective insurance solutions, as well as innovative product and financing alternatives.Headquartered in San Francisco, Equity Risk Partners has a nationwide presence with additional offices in New York and Chicago.  More information is available at http://www.equityriskpartners.com/.

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Tethys Solutions Unveils Integration Pack for Top Selling “Automation Anywhere” Software

Santa Clara, Calif. – Nov. 10, 2008 – Tethys Solutions, a leader in desktop and enterprise automation software, debuts the Automation Anywhere Integration Pack, the latest release of the developer’s innovative automation software for business processes and IT tasks.  A powerful extension of the best selling Automation Anywhere Enterprise edition, the Integration Pack provides a simple “drag and drop” functionality for integration that requires no programming, and a new Optical Character Recognition (OCR) feature for capturing images or pictures, converting them into text and transferring the data into other applications. 

The Automation Anywhere Integration Pack is compatible with many popular applications, including Microsoft Office, Firefox, DOS command prompt, Java Application and Applets, Telnet, Unix Shell, and many others.

 “The Automation Anywhere Integration Pack makes life even easier for the enterprise computer user by saving time and money spent on performing repetitive tasks and increasing process reliability and speed, while diminishing human errors,” said Mihir Shukla, CEO, Tethys Solutions.  “As people become busier and busier in the office, there is a growing demand for quick and efficient ways to complete critical time-consuming tasks.  We’re excited to provide individuals and entire organizations with a solution that is sure to help them be more efficient while contributing positively to their bottom line.”

Automation Anywhere

Tethys Solutions’ pioneering Automation Anywhere software caters to users at various levels of PC familiarity, from individuals with a home office to IT professionals.  Designed for ease-of-use, Automation Anywhere permits users to automate without writing code.  Innovative and intuitive wizard-based tools allow the most complex tasks to be simply automated. 

Available in three versions, Standard, Premier and Enterprise, Automation Anywhere is powered by Tethys Solutions’ SMART Automation Technology®, which intelligently executes automated tasks across multiple machines, allowing for variations in systems, application loading times and internet speeds. 

Automation Anywhere Key Features

  • Unique SMART Automation Technology® for fast automation of complex tasks with no programming required
  • Record keyboard and mouse or use point and click wizards to create automated tasks in minutes
  • Task to SMART Exe capability to easily distribute task on other computers (Premier and Enterprise versions only)
  • Web recorder and Web data extraction
  • Powerful task scheduling and auto login capability to run scheduled task even when computer is locked
  • More than 300 actions, such as Internet, conditional, loop, prompt, file management, database and system with faster speeds, automatic email notifications, task chaining, hotkey, variables and logging, etc.

“Automation Anywhere easily enables us to integrate and automate the student enrollment processes across disparate applications,” said Scott D. Riley, CFO/COO, SRC Solutions Inc.  “The Automation Anywhere solution is ground breaking when utilized with our EZ School Registration platform.  We have integrated student mainframe applications with EZSR in a matter of days.”

Pricing and Availability

The Automation Anywhere Integration Pack requires an Automation Anywhere Enterprise license.    Automation Anywhere Enterprise is available for $2,495.95, and the Enterprise plus the Integration Pack for $3,490.95.  All Automation Anywhere versions are available for purchase and free trial at the official website, www.AutomationAnywhere.com.

About Tethys Solutions

Tethys Solutions is a leader in Automation Software, with customers in more than 90 countries.  The company’s user-friendly automation software technology enables fast automation of simple and complex tasks, without any programming.  The company’s loyal customers include a full range Fortune 500 companies, thousands of medium and small business, entrepreneurial startups, financial and healthcare companies, city, state and federal governments and leading education institutes.  For more information on Tethys Solutions, please visit http://www.AutomationAnywhere.com/company/about.htm.

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All trademarks are the property of their respective owners.

PSYCLOPS Vibrant iPod Cases Now Available Online Just in Time for the Holiday Season

LOS ANGELES – Nov. 10, 2008 – Just in time for the holidays, PSYCLOPS iPod nano “3G” protective cases are now available for ordering online.  Complete with an interactive web-based music and dance community at the kid-friendly and kid-safe interactive website PSYCLOPS HeadQuarters, the new PSYCLOPS product line combines first-of-their-kind for a thrilling iPod product/online community like no other available today. 

The quirky, colorful PSYCLOPS iPod protective cases unlock the kid-friendly virtual community where visitors can create their own original customized PSYCLOPS avatars and put them into a video complete with hot music beats and spectacular dance moves.  With each iPod protective case, users can create and share unlimited music and dance videos, even while PSYCLOPS HQ is in open beta testing.  The website also provides a truly multi-platform experience where kids can share their killer video creations by uploading them to their iPods, sharing them via their social networking page or emailing the videos to friends and family.  This is the first time an iPod-centric product has offered such capabilities.

iPod Protective Cases

PSYCLOPS’ two vibrant and distinctive iPod cases are based on the first PSYCLOPS characters, Ike and Syndi.  Key features of the PSYCLOPS protective cases include:

  • Compatible with the best-selling iPod nano “3G.” 
  • The iPod nano slips into the protective case, with their giant eye operating the iPod’s navigation wheel - hence the name “PSYCLOPS.”
  • Each PSYCLOPS protective case comes with a secret code that provides you with complete access to the PSYCLOPS online HeadQuarters website, including the ability to create, save and share unlimited PSYCLOPS music and dance videos. Case holders have access to awesome “monster moves.”

PSYCLOPS HeadQuarters

The online headquarters for all things PSYCLOPS, provides a fun, safe environment for kids to connect with their friends online in open beta while checking out the creative  music and dance moves currently offered to share with the world before officially made live.  Kids and parents interested in being among the first to experience PSYLCLOPS HeadQuarters can sign up at the official website, http://www.psyclopshq.com. 

Currently in open beta testing, key features include:

  • Create a personal PSYCLOPS avatar and give it its own unique personality through a wide range of clothes and accessories.
  • Head to the “Music Machine” and produce a 30 second four-track dance mix.  Select beats and music loops from a wide array of drums, bass, guitars, pianos, horns, DJ scratches and more. 
  • Choreograph your character’s unique dance routine by choosing from a variety of the coolest animated dance moves around, including  flashy “Monster Moves” for protective case holders.
  • Pull it all together in a shareable QuickTime PSYCLOPS dance video and you are ready to start boogying. 
  • Save and upload your 30 second QuickTime video to your iPod or iPhone, email it to your friends and family, or even upload it to your MySpace, Facebook or other social networking site page.
  • Enjoy a wide variety of interactive activities, such as creating your own PSYCLOPS profile page and watch/learn from other users dance moves and beats. Users will be able to interact in the near future on a site forum.

Pricing and Availability

PSYCLOPS protective cases have a suggested retail of $24.99, which includes the ability to create, save and share unlimited videos from the online PSYCLOPS HeadQuarters.  In addition to online availability at PSYCLOPS HeadQuarters, iPod protective cases are also available at select retailers in San Diego and Santa Monica, Calif.  More availability information for the PSYCLOPS protective cases can be found at PSYCLOPS HeadQuarters at: http://psyclopshq.com/where-to-buy.

About PSYCLOPS

PSYCLOPS is a fresh and exciting character-based multi-platform product and online experience for kids 8-14 years old.  The first hip PSYCLOPS characters to hit the dance battle scene are Ike and Syndi, who find their likeness in vibrant and distinctive PSYCLOPS protective cases for the iPod nano “3G.”  Together with a complimentary interactive web-based music and dance community site, PSYCLOPS HeadQuarters, PSYCLOPS is an exciting iPod product and truly customizable online experience like nothing else available today.  At PSYCLOPS HeadQuarters, users can join an interactive community, create their own avatars, dance moves and music, and share their unique dance videos with family and friends via email or by downloading to their iPod.

Launched by Los Angeles-based PSYCLOPS LLC, PSYCLOPS cases and online site are kid-safe with age appropriate content.  Join the movement today at the PSYCLOPS HeadQuarters: http://www.psyclopshq.com.

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All trademarks are the property of their respective owners.

Drift City: Stage 2 Rockets Toward Online Gamers Everywhere with Awesome New Rides, Racing Battles, Customization

IRVINE, CALIF. – Nov. 10, 2008 –NHN USA’s popular high-speed online multi-player racing game Drift City unleashes an awesome new version with dramatic updates and high-speed action.  Drift City: Stage 2, available now for free download and online play on ijji.com, is a near complete retooling of the popular online game, stacked with tons of new features and content, including a tremendous array of customizable options for Drift City players.

Drift City: Stage 2 is more than just an ‘upgrade’ of the original version; it is almost a completely new game experience built on the features and action that Drifty City players love,” said Philip Yun, CEO, NHN USA.  “The game’s multiple racing options, fascinating new underground area and extensive customization options are to be enormously appealing. Drift City’s dedicated community and new players alike will love the new version and dive into it with the same passion and excitement that led the first to be such a success.”

Drift City: Stage 2 is full of innovative new features and dramatic racing excitement, including:

  • Lap Time Battle: Racers compete against one another based on their best lap time
  • Real Match Battle: Each player races in the same car with the same stats.  This race is all about displaying users’ true driving skills.  It represents a truly even playing field where only the driver with the best racing technique wins the race
  • Undercity: This is a dungeon-style game mode where teams can give each member of the team a separate duty, enabling them to complete the mission faster and receive tons of rewards
  • Daily Mission: Players get a Daily Mission to complete, earning a Token that can be exchanged with various items
  • Sticker Feature: Customizable option where players can deck out their cars with their own picture designs.  Players can upload an image file and add up to five stickers per car
  • Glossy  Paint: Players have the option to upgrade their cars from the standard Cell-Shading Graphics to Real-Shading Graphics, which paints the car in a stunningly shinny coat

In addition, four new cars have been added to the Drift City: Stage 2 line-up: Dodge-Dakota Monster Truck, Bugatti Veyron, Hummer H3 and the Peupeot 207.

Drift City: Stage 2 is set in the near future, during a worldwide oil shortage.  A mysterious material dubbed Mittron is discovered on an island in the North Pacific and quickly became the preferred fuel for all methods of transportation.  However, vicious unmanned vehicles dubbed “High-Tech Unmanned Vehicles” (HUVs) begin appearing around the island and terrorizing the people.  This threat has become so widespread that pedestrians no longer walk the streets for fear of being attacked. As a result, the Organization for Mittron Development decided to import professional drivers to assist in destroying the HUVs and uncover the mystery behind their sudden appearance.

In Drift City: Stage 2, players earn experience points and Mito, the in-game currency, by completing missions and deliveries, as well as for bounties when hunting HUVs.  They can also earn “coupons” to purchase cars by completing various in-game requirements.  Players can choose from a variety of different vehicles and can purchase in-game upgrades for them.  In addition, they have the option to create or join “crews” to participate in joint battles, or hunt HUVs.

Drift City: Stage 2 is hosted on NHN USA’s renowned online game portal ijji.com.  To experience all the thrilling racing action in person, or to obtain more information, please visit http://drift.ijji.com.

About NHN USA

Headquartered in Irvine, Calif., NHN USA, Inc. (www.nhnusainc.com) is the North American subsidiary of Korea’s leading Internet company NHN (KOSDAQ: 035420).  Founded in 2006, NHN USA has quickly emerged as a premier online entertainment publisher. The company’s game portal ijji.com (www.ijji.com), which boasts more than six million unique registered gamers, hosts a diverse suite of free-to-play online games each with an optional micro-currency model that enables players to enhance their gaming experiences by purchasing in-game items.  ijji.com’s extensive game portfolio includes GUNZ The Duel®, SOLDIER FRONT™, GUNBOUND® Revolution, DRIFT CITY™, LUMINARY Rise of the GoonZu™, Lunia and MINING BOY™, and will soon include the highly-anticipated Unreal Engine 3-based massively multiplayer online first-person shooting (MMOFPS) game Huxley.

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