Posts Tagged ‘Consumer Product’

WComms Wins PR Industry Awards for Special Events, Product Launch

WComms has been honored with an esteemed PRism Award and coveted Certificates of Excellence – notable awards for distinction in public relations. The Los Angeles chapter of the Public Relations Society of America, the world’s largest and most prestigious organization of public relations professionals, presented the awards to Wonacott Communications, acknowledging the agency for flawlessly executing public relations campaigns for special events and consumer electronics product launches.

Wonacott Communications received the highly regarded “PRism Award” in the “One-Time Media or Special Event – Corporate/Brand – Under $50,000 Budget” category for its benchmark campaign unveiling the upcoming online video game All Points Bulletin (APB) at the Electronic Entertainment Expo (E3) in May 2009. As a direct result of the agencies’ efforts, which included a blend of traditional media relations with heavy use of social media initiatives, more than 200 media members were introduced to APB at the show. The game and its developer, Realtime Worlds, received more than 220 articles or press mentions with an estimated 50 million impressions.

“Wonacott Communication’s proved to be a tremendous asset to Realtime Worlds, moving at lightning speed to answer our game time call to unveil All Points Bulletin at E3,” said Tony Harman, president, Realtime Worlds. “We were impressed with our team at Wonacott Communications and their ability to excel within a set budget, leverage their vast relationships and provide fantastic client services.”

The award-winning agency also took home two coveted “Certificates of Excellence.” Wonacott Communications received one of the industry awards for its work with NHN USA, Inc., which hosts a leading portal for hardcore online games, in the “One-Time Media or Special Event – Corporate/Brand – Under $50,000 Budget” category.  The agency handled all aspects of NHN USA’s PR efforts on behalf of ijji.com for the Electronic Entertainment Expo (E3) 2009, resulting in meetings with more than 50 members of the press and nearly 90 million press impressions.

The company also received the impressive Certificate of Excellence for spearheading the launch of TRITTON Technologies’ flagship AX Pro 5.1 surround sound headset. The award for the consumer electronics launch was in the category of “New Product/Service Launch – Consumer – Under $50,000 Launch Budget.”  Wonacott’s product launch PR campaign garnered more than 200 product reviews and press mentions with more than 20 million impressions.

“We pride ourselves on providing the experienced staff, tools and resources of a major PR agency while maintaining the personal attention, flexibility and sensibilities of a power boutique PR firm,” said Jason Wonacott, CEO, Wonacott Communications.  “We’ve built a fantastic reputation as not just a vendor, but as a trusted partner that provides passionate, results-focused services. It’s very rewarding to see our peers in the L.A. PR market acknowledging our efforts and successes.”

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Two Leading Children’s Interactive Entertainment Companies Tap WComms for PR

LOS ANGELES – Oct.  29, 2008 –PSYCLOPS, an exciting new line of character-based multi-platform products, and Cookie Jar Entertainment’s Digital Media division, the digital media and interactive entertainment arm of one of the world’s largest independent children’s entertainment, consumer products and education companies, have both tapped Wonacott Communications, a full-service boutique public relations and integrated communications agency, to head their public relations efforts in North America.

“Both PSYCLOPS and Cookie Jar are extremely innovative and exciting companies that are at the forefront of the children’s interactive entertainment industry,” said Jason Wonacott, CEO, Wonacott Communications.  “Both companies understand and appreciate the value of working with a PR agency that has all of the tools and experience of a major firm, but the adaptability and personal touch of a boutique practice.”

Wonacott Communications is spearheading the public relations campaign launching PSYCLOPS this holiday season.  PSYCLOPS enters the kids market with iPod nano “3G” protective cases and the kid-friendly and kid-safe interactive website PSYCLOPS HeadQuarters for kids 8-14 years old.  Currently in open beta service, PSYCLOPS HeadQuarters provides kids with an immersive music and dance experience where their creativity can flourish.  Kids and parents interested in being among the first to experience PSYLCLOPS HeadQuarters can sign up at the official website, http://www.psyclopshq.com.

Following the recent acquisition DIC Entertainment, Cookie Jar Entertainment is now one of the world’s largest privately-held children’s entertainment companies.  Cookie Jar’s extensive library includes well-known brands such as “Strawberry Shortcake”, “Caillou”, “Inspector Gadget”, “The Doodlebops”, “Arthur” and “Johnny Test”, among many, many others.  Wonacott Communications spearheaded the public relations effort behind the launch of the company’s first free-to-play/micro-payment children’s multiplayer online action game, Magi-Nation: Battle for the Moonlands.  Wonacott Communications works closely with Cookie Jar’s public relations team, expanding the digital media division’s future growth and product initiatives.

“Wonacott Communications has proven to be a dedicated and successful partner that produces incredible results,” said Kenneth Locker, senior vice president of digital media, Cookie Jar Entertainment. “We enjoy working with such an experienced team that fully understands the intricacies of children’s interactive entertainment.”

About Wonacott Communications, LLC

Wonacott Communications, LLC is a full-service public relations and integrated communications agency that combines the experience and resources of a large firm with the personal touch, adaptability and dedication of a boutique practice.  Based in Los Angeles, WComms expertly orchestrates communications programs for publicly traded and privately owned companies in the digital media, online entertainment, lifestyle, corporate and technology spaces domestically and around the globe.  More information on WComms can be found at http://www.wonacottpr.com.

About PSYCLOPS LLC

PSYCLOPS is a fresh and exciting character-based multi-platform product and online experience for kids 8-14 years old.  The first hip PSYCLOPS characters to hit the dance battle scene are Ike and Syndi, who find their likeness in vibrant and distinctive PSYCLOPS protective cases for the iPod nano “3G.”  Together with a complimentary interactive web-based music and dance community site, PSYCLOPS HeadQuarters, PSYCLOPS is an exciting iPod ­accessory and truly customizable online experience like nothing else available today.  At PSYCLOPS HeadQuarters, users can join an interactive community, create their own avatars, dance moves and music, and share their unique dance videos with family and friends, via email or by downloading to their video iPods.

Launched by Los Angeles-based PSYCLOPS LLC, PSYCLOPS cases and online site are kid-safe with age appropriate content.  Join the movement today at the PSYCLOPS HeadQuarters: http://www.psyclopshq.com.

About Cookie Jar Group

The Cookie Jar Group is a Canada-based global children’s entertainment and education company dedicated to excellence.  Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide.  Cookie Jar Entertainment’s library of nearly 6,000 half-hour episodes features some of the world’s most recognizable brands, including “Strawberry Shortcake,” “Care Bears,” “Caillou,” “Inspector Gadget,” “The Doodlebops,” “Arthur” and “Johnny Test”.  The company owns non-character based brands for licensing such as Mommy & Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children’s television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America’s largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.

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