‘Press Release: Harcos Laboratories Goes Nuclear with New Energy Powders’.

SANTA MONICA, Calif. - Feb. 3, 2010 - The mad scientists behind the award-winning Mana Energy Potion, its follow-up, Health Energy Potion, and the world’s first synthetic blood drink, Blood Energy Potion, have given their company a new moniker - and the world a new product.  The recently renamed Harcos Laboratories today introduced Nuclear Energy Powder, a caffeinated candy available in three “radioactive” flavors: Plutonium Pear, Uranium Yellowcake and Radium Raspberry Lemonade.

“Nuclear Energy Powder is a delicious way to avoid a meltdown,” said Aaron Rasmussen, co-founder and vice president of marketing, Harcos Laboratories.  “And yes, yellowcake actually tastes like cake: This cake is not a lie.  What better way to get through your day than with the power of delicious nuclear energy?”

Packaged in a re-sealable test tube for maximum containment of the chemical compound that makes Nuclear Energy Powder so effective, each fuel rod offers 90mg of caffeine that can be taken throughout the day, though Harcos Laboratories recommends taking the 8 gram dose of energy powder over the course of an hour for optimal effectiveness.  The sweet and tangy powder won’t cause any of the rumored effects of radiation - including hair loss and/or death - but does leave behind a cool streak of color on the tongue.  With a suggested MSRP of $1.99 per .3 oz tube, Nuclear Energy Powder is available now from http://www.nukeyourself.com and at retailers nationwide, including Hot Topic.

SANTA MONICA, Calif. — Oct. 20, 2009 – Mortals and vampires alike can rest easy with the news that Harcos has released Blood Energy Potion, the world’s first synthetic blood beverage. From the gamer geeks behind the award-winning Mana Energy Potion and its follow-up, Health Energy Potion, Blood Energy Potion is the only treatment available for Bloodlust, a chronic condition that affects almost 100% of people afflicted with Vampirism. This new energy shot not only has a similar nutritional make-up to real blood; it also has the same color, look and consistency, making it the perfect solution to otherworldly cravings.

“If you’re suffering from Bloodlust, it’s important to remember that you are not alone,” said Aaron Rasmussen, co-founder and vice president of marketing, Harcos. “We created Blood Energy Potion to help control the symptoms of Bloodlust so you can get back to your non-life without worrying about the fate of your loved ones when those hunger pangs strike.”

Packed with iron, protein and electrolytes, the fruit punch-flavored potion provides up to four hours of energy, and the re-sealable transfusion bag-style pouch makes it ideal for people with Vampirism on the go. The simple act of drinking Blood Energy Potion will quell most symptoms of Bloodlust – including irritability, restlessness and uncontrollable biting – immediately. With a suggested MSRP of $3.99 per shot, Blood Energy Potion is available now without a prescription from livingwithbloodlust.com, and will soon be available from retailers, including Hot Topic, Fry’s Electronics, Micro Center and ThinkGeek, among others. Order now through Friday, Oct. 23, from the official website to receive Blood Energy Potion before Halloween.

People living with Bloodlust, or concerned about the possibility, can visit livingwithbloodlust.com for tips, testimonials, or a diagnosis.

Those who may be experiencing Bloodlust and need urgent assistance can call the Bloodlust hotline at 310-526-FANG (3264) for a free consultation with one of Blood Energy Potion’s trained representatives.

About HARCOS

Based in Santa Monica, Calif., Harcos was founded by two gamer geeks who discovered new innovations at the intersection where gaming and consumer products merge with the launch of their first vitamin/energy beverage, Mana Energy Potion. Followed up by Health Energy Potion, both vitamin-infused drinks provide 5-8 hours of smooth, powerful energy with no sugar or after crash. Harcos’ latest product, Blood Energy Potion, is a fruit punch-flavored synthetic blood drink packed with iron, protein and electrolytes and conveniently packaged in a re-sealable transfusion-style bag. Additional information is available at www.manapotions.com. # # #

These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

IRVINE, Calif. and SANTA MONICA, Calif. – June 30, 2009 – Cheers to gamers and characters, alike. ijji.com, the premier 8 million members-strong online destination for hardcore gamers, has partnered with Harcos to bring Mana Energy Potion, the energy shot created for gamers by gamers, to players in both real life and online. Players in ijji.com’s anime-influenced massively multi-player online role-playing game (MMORPG), Lunia, can now purchase virtual bottles of Mana Energy Potion to boost their stamina in the game. After imbibing the digital versions of the energy elixir, an actual case of Mana Energy Potion will be delivered – free of charge – to players, further eliminating the line between virtual and actual worlds.

“We long admired Harcos for its creative twist on energy drinks for gamers, and are thrilled to partner with them in such a unique way,” said Philip Yun, CEO, NHN USA, host of ijji.com. “This could very well be the first time a product found in game can be purchased and consumed in the real world. Lunia, with the addition of Mana Energy Potions, will change the way online games are played, allowing users to connect with their virtual persona like never before.”

With its mystical forests and fearsome monsters, Lunia provides an appropriately mystical setting for the magic-inspired, fast-acting energy liquid. Mana Energy Potion delivers up to eight hours of enemy-crippling power and comes in a whimsically-shaped 1.69 fl oz spherical potion bottle, and will appear exactly the same in the game. Vitamin-packed and sugar free, it doesn’t come with the cruel crash often associated with sugary energy drinks. In-game and in real life, Mana Energy Potion helps gamers and their characters alike stay alert as they battle relentlessly through marathon gaming sessions.

“As a unique product on the gaming market we are excited to align ourselves with ijji.com, the largest hardcore gaming portal in the world,” said Aaron Rasmussen, co-founder and vice president of marketing, Harcos. “Mana Energy Potion speaks to all the real gamers out there who ever wondered what it would be like to emulate their characters in real life.”

This unique pairing will be the first such collaboration for both companies. Players can purchase virtual Mana Energy Potion in-game at Lunia’s premium item shop for 29 G coins, ijji.com’s in-game currency, per 10 units and 128 G coins per 50 units. Once players purchase 100 units of Mana Energy Potion in-game, they are entitled to a four-pack of the real life Mana Energy Potion – completely free of shipping and handling charges.

Players can also buy Mana Energy Potions through various retailers, which will be bundled with ePins, redeemable for in-game currency, for access to product in Lunia, such as Mana Energy Potions. Players will be drinking Mana Potion right alongside their virtual counterparts in the forests of Lunia.

To purchase your first virtual bottle, and for additional information about Lunia, please check out the following site: http://lunia.ijji.com.

Santa Monica, Calif. – June 16, 2009 – Competing against some of the largest energy drink manufacturers in the world, independent gamer-focused energy drink Mana Energy Potion has been awarded the 2008 “Coolest Packaging” award from Screaming Energy Drink Reviews, one of the most influential energy drink review sites. And, for the first time ever, Screaming Energy awarded an energy drink manufacturer a second annual award by also naming Mana Energy Potion as its 2008 “Most Original” winner.

“This is an epic win for us,” said Aaron Rasmussen, co-founder and vice president of marketing, Harcos, Inc. “Mana Energy Potion was created by just the two of us gamers in a garage, and to be able to defeat some of the largest brands in the world is so exciting! We are also very proud to be the first company ever awarded two annual Screaming Energy awards. How cool is that?”

Mana Energy Potion is the premium energy shot made by gamers, for gamers. It’s a citrus-flavored, vitamin-packed premium energy shot that delivers up to eight hours of sugar-free energy without the nasty aftercrash normally associated with sugary energy drinks. The intense blue liquid is housed in a uniquely-shaped 1.69 fl oz spherical bottle and contains as much caffeine as two Red Bulls. “Mana” is a traditional term originating from ancient South Pacific tribes that is used to describe a magical life force. In modern videogames it refers to the user’s magical energy, which can be used to cast spells such as fireballs, healing spells, or lightening strikes. The user drinks mana potions to restore his or her mana and continue casting spells. The concept of mana and mana potions also appears in fantasy literature, comic books, manga and anime.

“Everyone gravitates toward products with which they can identify,” said Jason Hargett, resident reviewer at Screaming Energy Drink Reviews. “Mana Energy Potion is the only product on the market that lets fantasy card game players and MMORPG players rejuvenate in a way that’s unique to their interests. Like having a Christian Hosoi skateboard make you feel like you could do 10′ airs, or Air Jordan shoes made you feel like you could ‘kiss the rim’, Mana Energy Potions helps you feel like you cast frost, fire and heal while summoning dragons. Gamers play card tournaments until the early hours of the morning, and online gamers get up before dawn for scheduled guild raids. Mana Energy consumers know energy drinks, and Mana Energy Potions don’t disappoint.”

For additional information about Mana Energy Potion, or to locate a local distributor, please visit www.manapotions.com.

Harcos, creators of the tastey and powerific energy shots made for gamers by gamers, Mana Energy Potion, is featured in a small business story on WSJ.com today.  The article, called “Exhibitions Game” is about how small businesses can maximize their limited trade show budgets. Harcos’ Aaron Rasmussen provides some great insight: 

When it comes to outfitting your booth, consider used display materials, says Aaron Rasmussen, co-founder of Harcos LLC, Santa Monica, Calif., the maker of Mana Energy Potion, an energy drink for gamers. In September, he spent $950 on a used backdrop that normally sells for $1,100 new. “Some companies buy them, use them once and return them,” he says.

He also recommends buying furniture for your booth from a discount store such as Ikea instead of renting it from the show operator. Not only are you likely to spend less, but you’ll be able to use whatever you buy more than once, he says.

As a last resort, you can always just walk the floors of an exhibition and introduce yourself to buyers. Also be sure to bring some product that you can give away to “anyone with a camera or microphone,” says Mr. Rasmussen. At a comic-book industry convention earlier this year, Mr. Rasmussen handed a sample of his company’s energy drink to video producers for The Review Zoo, an entertainment Web site. The crew responded with an on-the-spot interview request, and he happily obliged.

Here’s the entire article.

The two co-founders of Harcos, Inc., the company behind Mana Energy Potions and Health Energy Potions, are featured in the April 21, 2009 issue of Los Angeles Business Journal.  You can check them out on page 3.

Harcos’ Sequel to Mana Energy Potion Boosts Mortals’ Hit Points with Natural Herbs and Vitamins, Adds Fuel to their Gaming Fire

SANTA MONICA, CALIF. – Jan. 21, 2009 – Fighting epic battles and embarking on mystical quests can be exhausting and draining, but Harcos’ new Health Energy Potion restores gamers’ energy levels so they can storm back onto the battlefield and conquer adversaries once more. From the two gamers behind the best-selling Mana Energy Potion, the long-anticipated follow up, Health Energy Potion, is now available for gamers everywhere in need of 5-8 hours of smooth, powerful energy, packed in a portable 1.69 oz bottle. 

Health Energy Potion possesses a mellow apple-cinnamon flavor and packs helpful natural herbs, such as elderberry and ginseng, and the vitamins biotin and folic acid. With no sugar added, mortals won’t fear the dreaded after crash associated with many other energy shots. Each magical bottle of Health Energy Potion looks like it’s straight out of a video game, and is sure to add +160 to gamers’ HP.

“We heard the cries and read the emails from gamers and geeks alike for a sequel to Mana Energy Potion, and Health Energy Potion is the perfect complimentary energy shot,” said Aaron Rasmussen, co-founder, Harcos. “Whether you’re a hardcore gamer needing more ‘umph’ for an epic quest or frag fest, or just need a pick-me-up in the middle of the day, Health Energy Potion has the fuel required to fight all your battles ‘til the apple-cinnamon flavored end.”

Health Energy Potion features:

• 5-8 hours of smooth energy
• Apple-cinnamon flavor
• No sugar, no after crash
• Elderberry, ginseng, biotin and folic acid
• As much caffeine as two cans of Red Bull

Health Energy Potion provides hardcore gamers with the essential energy boost to set out and conquer any thrilling gaming voyage imaginable.  With a suggested MSRP of $3.45 per shot, Health Energy Potion is available for immediate order at www.manapotions.com, and will soon be available at retailers Fry’s Electronics, Hot Topic, Micro Center and ThinkGeek.com, among others.

About Elderberries

Elderberry is a dark berry that grows in both the Northern and Southern Hemispheres. Traditionally, the berry has been used in health potions and to provide protection from witches. Cutting down an elderberry tree, on the other hand, is said to release a perturbed spirit named the Elder Mother. An old poem even says, “Elder be the Lady’s tree, burn it not or cursed ye’ll be.” It is also said that the tree could be safely cut while chanting a rhyme to the Elder Mother. When you open a new bottle of Health Energy Potion, it’s recommended to chant: “Full my HP bar may be, sorry I cut down your stupid elder tree.”

About Harcos, Inc.

Based in Santa Monica, Calif., Harcos was founded by two gamer geeks who discovered a niche at the intersection where gaming and consumer products merge with the launch of their first vitamin/energy beverage, Mana Energy Potion. Each magical bottle of Mana Energy Potion looks like it’s straight out of a video game and is filled with a bright blue liquid that adds +160 to mana, packs a powerful dose of vitamins and delivers up to eight hours of smooth energy without sugar or an after crash. The company’s follow up, Health Energy Potion, possesses a mellow apple-cinnamon flavor and is jam-packed with natural herbs, such as elderberry and ginseng, and the vitamins biotin and folic acid, while providing the same 5-8 hours of smooth, powerful energy with no sugar or after crash. Additional information is available at www.manapotions.com.

# # #