‘Press Release: Harcos Laboratories Goes Nuclear with New Energy Powders’.

SANTA MONICA, Calif. - Feb. 3, 2010 - The mad scientists behind the award-winning Mana Energy Potion, its follow-up, Health Energy Potion, and the world’s first synthetic blood drink, Blood Energy Potion, have given their company a new moniker - and the world a new product.  The recently renamed Harcos Laboratories today introduced Nuclear Energy Powder, a caffeinated candy available in three “radioactive” flavors: Plutonium Pear, Uranium Yellowcake and Radium Raspberry Lemonade.

“Nuclear Energy Powder is a delicious way to avoid a meltdown,” said Aaron Rasmussen, co-founder and vice president of marketing, Harcos Laboratories.  “And yes, yellowcake actually tastes like cake: This cake is not a lie.  What better way to get through your day than with the power of delicious nuclear energy?”

Packaged in a re-sealable test tube for maximum containment of the chemical compound that makes Nuclear Energy Powder so effective, each fuel rod offers 90mg of caffeine that can be taken throughout the day, though Harcos Laboratories recommends taking the 8 gram dose of energy powder over the course of an hour for optimal effectiveness.  The sweet and tangy powder won’t cause any of the rumored effects of radiation - including hair loss and/or death - but does leave behind a cool streak of color on the tongue.  With a suggested MSRP of $1.99 per .3 oz tube, Nuclear Energy Powder is available now from http://www.nukeyourself.com and at retailers nationwide, including Hot Topic.

Santa Monica, Calif. – June 16, 2009 – Competing against some of the largest energy drink manufacturers in the world, independent gamer-focused energy drink Mana Energy Potion has been awarded the 2008 “Coolest Packaging” award from Screaming Energy Drink Reviews, one of the most influential energy drink review sites. And, for the first time ever, Screaming Energy awarded an energy drink manufacturer a second annual award by also naming Mana Energy Potion as its 2008 “Most Original” winner.

“This is an epic win for us,” said Aaron Rasmussen, co-founder and vice president of marketing, Harcos, Inc. “Mana Energy Potion was created by just the two of us gamers in a garage, and to be able to defeat some of the largest brands in the world is so exciting! We are also very proud to be the first company ever awarded two annual Screaming Energy awards. How cool is that?”

Mana Energy Potion is the premium energy shot made by gamers, for gamers. It’s a citrus-flavored, vitamin-packed premium energy shot that delivers up to eight hours of sugar-free energy without the nasty aftercrash normally associated with sugary energy drinks. The intense blue liquid is housed in a uniquely-shaped 1.69 fl oz spherical bottle and contains as much caffeine as two Red Bulls. “Mana” is a traditional term originating from ancient South Pacific tribes that is used to describe a magical life force. In modern videogames it refers to the user’s magical energy, which can be used to cast spells such as fireballs, healing spells, or lightening strikes. The user drinks mana potions to restore his or her mana and continue casting spells. The concept of mana and mana potions also appears in fantasy literature, comic books, manga and anime.

“Everyone gravitates toward products with which they can identify,” said Jason Hargett, resident reviewer at Screaming Energy Drink Reviews. “Mana Energy Potion is the only product on the market that lets fantasy card game players and MMORPG players rejuvenate in a way that’s unique to their interests. Like having a Christian Hosoi skateboard make you feel like you could do 10′ airs, or Air Jordan shoes made you feel like you could ‘kiss the rim’, Mana Energy Potions helps you feel like you cast frost, fire and heal while summoning dragons. Gamers play card tournaments until the early hours of the morning, and online gamers get up before dawn for scheduled guild raids. Mana Energy consumers know energy drinks, and Mana Energy Potions don’t disappoint.”

For additional information about Mana Energy Potion, or to locate a local distributor, please visit www.manapotions.com.

The two co-founders of Harcos, Inc., the company behind Mana Energy Potions and Health Energy Potions, are featured in the April 21, 2009 issue of Los Angeles Business Journal.  You can check them out on page 3.

Check out page 9 of the May issue of PlayStation: The Official Magazine. 

PlayStation: The Official Magazine, May 2009 issue

Harcos’ Sequel to Mana Energy Potion Boosts Mortals’ Hit Points with Natural Herbs and Vitamins, Adds Fuel to their Gaming Fire

SANTA MONICA, CALIF. – Jan. 21, 2009 – Fighting epic battles and embarking on mystical quests can be exhausting and draining, but Harcos’ new Health Energy Potion restores gamers’ energy levels so they can storm back onto the battlefield and conquer adversaries once more. From the two gamers behind the best-selling Mana Energy Potion, the long-anticipated follow up, Health Energy Potion, is now available for gamers everywhere in need of 5-8 hours of smooth, powerful energy, packed in a portable 1.69 oz bottle. 

Health Energy Potion possesses a mellow apple-cinnamon flavor and packs helpful natural herbs, such as elderberry and ginseng, and the vitamins biotin and folic acid. With no sugar added, mortals won’t fear the dreaded after crash associated with many other energy shots. Each magical bottle of Health Energy Potion looks like it’s straight out of a video game, and is sure to add +160 to gamers’ HP.

“We heard the cries and read the emails from gamers and geeks alike for a sequel to Mana Energy Potion, and Health Energy Potion is the perfect complimentary energy shot,” said Aaron Rasmussen, co-founder, Harcos. “Whether you’re a hardcore gamer needing more ‘umph’ for an epic quest or frag fest, or just need a pick-me-up in the middle of the day, Health Energy Potion has the fuel required to fight all your battles ‘til the apple-cinnamon flavored end.”

Health Energy Potion features:

• 5-8 hours of smooth energy
• Apple-cinnamon flavor
• No sugar, no after crash
• Elderberry, ginseng, biotin and folic acid
• As much caffeine as two cans of Red Bull

Health Energy Potion provides hardcore gamers with the essential energy boost to set out and conquer any thrilling gaming voyage imaginable.  With a suggested MSRP of $3.45 per shot, Health Energy Potion is available for immediate order at www.manapotions.com, and will soon be available at retailers Fry’s Electronics, Hot Topic, Micro Center and ThinkGeek.com, among others.

About Elderberries

Elderberry is a dark berry that grows in both the Northern and Southern Hemispheres. Traditionally, the berry has been used in health potions and to provide protection from witches. Cutting down an elderberry tree, on the other hand, is said to release a perturbed spirit named the Elder Mother. An old poem even says, “Elder be the Lady’s tree, burn it not or cursed ye’ll be.” It is also said that the tree could be safely cut while chanting a rhyme to the Elder Mother. When you open a new bottle of Health Energy Potion, it’s recommended to chant: “Full my HP bar may be, sorry I cut down your stupid elder tree.”

About Harcos, Inc.

Based in Santa Monica, Calif., Harcos was founded by two gamer geeks who discovered a niche at the intersection where gaming and consumer products merge with the launch of their first vitamin/energy beverage, Mana Energy Potion. Each magical bottle of Mana Energy Potion looks like it’s straight out of a video game and is filled with a bright blue liquid that adds +160 to mana, packs a powerful dose of vitamins and delivers up to eight hours of smooth energy without sugar or an after crash. The company’s follow up, Health Energy Potion, possesses a mellow apple-cinnamon flavor and is jam-packed with natural herbs, such as elderberry and ginseng, and the vitamins biotin and folic acid, while providing the same 5-8 hours of smooth, powerful energy with no sugar or after crash. Additional information is available at www.manapotions.com.

# # #