Posts Tagged ‘Realtime Worlds’

LICENSING AND MERCHANDISING PROGRAM UNDERWAY FOR HIGHLY ANTICIPATED APB (ALL POINTS BULLETIN™) ONLINE GAME

REALTIME WORLDS AND MPLAY ANNOUNCE EXCLUSIVE RIGHTS AGREEMENT

Seattle – May 25, 2010 – Realtime Worlds and mPlay today announced that mPlay is representing licensing and merchandising programs for APB (All Points Bulletin™), the highly anticipated new online action adventure game from Realtime Worlds and Dave Jones, the creator of such gaming megahits as Grand Theft Auto 1 and 2, Crackdown and Lemmings. Under the terms of the agreement, mPlay has exclusive rights to represent APB - scheduled for release on the PC later this year by Electronic Arts Inc. - in multiple categories of merchandise ranging from computer hardware and accessories to music to apparel and toys.

APB takes the universal theme of Criminals and Enforcers and brings it to a persistent, open-world, online multiplayer setting in the modern, crime-ridden fictional city of San Paro. Some players will achieve notoriety by feeding on the city, its people and its businesses…the Criminals. Some will live by a higher code and instead feed on the criminals and their organizations…the Enforcers. This dynamic where players become the core content for other players is one of the many unique features of APB.

“As a licensing opportunity, APB has the potential to be a major, long-term franchise. Its deep story, gritty setting and dynamic player-created characters and situations will create an emotional connection to the brand that lends itself to programming and merchandise well beyond its original medium,” explained Sandy Ting, mPlay co-founder and Partner. “We will be working closely with Reatime Worlds to carefully identify those licensing partnerships that can embody the intrinsic spirit of the APB brand.” Ting, along with co-founder and partner, Ed Ventura, will be meeting with licensees at the upcoming International Licensing Expo in Las Vegas to further those discussions.

mPlay is a newly formed licensing and merchandising company formed by Ting and Ventura, former Microsoft Game Studios and Xbox business and franchise development executives, to focus exclusively on the video game industry. “As videogame industry veterans, we recognize how challenging it can be for both game rights holders as well as licensing professionals to grasp the meaningful nuances of a video game brand and turn something that is so intricate into a successful program , particularly when it comes to merchandising,” noted Ventura. “APB is exactly the kind of game, if managed well, can become an enormously successful brand and franchise.”

Creator of APB Dave Jones explained that APB is designed with the same drama, storyline and character development as a major motion picture for which licensing programs are an inherent part of the business and marketing plan. “This is exactly what we want to do with APB, and we are thrilled to be working with mPlay, whose deep licensing experience in our industry will assure the proper stewardship of this important franchise”.

WComms Wins PR Industry Awards for Special Events, Product Launch

WComms has been honored with an esteemed PRism Award and coveted Certificates of Excellence – notable awards for distinction in public relations. The Los Angeles chapter of the Public Relations Society of America, the world’s largest and most prestigious organization of public relations professionals, presented the awards to Wonacott Communications, acknowledging the agency for flawlessly executing public relations campaigns for special events and consumer electronics product launches.

Wonacott Communications received the highly regarded “PRism Award” in the “One-Time Media or Special Event – Corporate/Brand – Under $50,000 Budget” category for its benchmark campaign unveiling the upcoming online video game All Points Bulletin (APB) at the Electronic Entertainment Expo (E3) in May 2009. As a direct result of the agencies’ efforts, which included a blend of traditional media relations with heavy use of social media initiatives, more than 200 media members were introduced to APB at the show. The game and its developer, Realtime Worlds, received more than 220 articles or press mentions with an estimated 50 million impressions.

“Wonacott Communication’s proved to be a tremendous asset to Realtime Worlds, moving at lightning speed to answer our game time call to unveil All Points Bulletin at E3,” said Tony Harman, president, Realtime Worlds. “We were impressed with our team at Wonacott Communications and their ability to excel within a set budget, leverage their vast relationships and provide fantastic client services.”

The award-winning agency also took home two coveted “Certificates of Excellence.” Wonacott Communications received one of the industry awards for its work with NHN USA, Inc., which hosts a leading portal for hardcore online games, in the “One-Time Media or Special Event – Corporate/Brand – Under $50,000 Budget” category.  The agency handled all aspects of NHN USA’s PR efforts on behalf of ijji.com for the Electronic Entertainment Expo (E3) 2009, resulting in meetings with more than 50 members of the press and nearly 90 million press impressions.

The company also received the impressive Certificate of Excellence for spearheading the launch of TRITTON Technologies’ flagship AX Pro 5.1 surround sound headset. The award for the consumer electronics launch was in the category of “New Product/Service Launch – Consumer – Under $50,000 Launch Budget.”  Wonacott’s product launch PR campaign garnered more than 200 product reviews and press mentions with more than 20 million impressions.

“We pride ourselves on providing the experienced staff, tools and resources of a major PR agency while maintaining the personal attention, flexibility and sensibilities of a power boutique PR firm,” said Jason Wonacott, CEO, Wonacott Communications.  “We’ve built a fantastic reputation as not just a vendor, but as a trusted partner that provides passionate, results-focused services. It’s very rewarding to see our peers in the L.A. PR market acknowledging our efforts and successes.”

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WComms Lines up more than 200 Press Appointments for APB at E3 ‘09

Realtime Worlds tapped WComms to spearhead PR for the publisher’s unveiling of its highly-anticipated urban-based online game, All Points Bulletin, at E3 2009.  With only two weeks to book appointments, Wonacott Communications and RTW secured more than 200 press members for the hourly presentations!  APB was a hit with both consumer and enthusiast press – 1UP.com nominated the game for “Most Innovative” and for “Best PC Game,” winning the Best PC Game category.  Ten Ton Hammer also voted APB “Most Innovative Game of E3.”  Here is some of the top coverage:

Realtime Worlds Names Gary Dale CEO

 

Former Take-Two Exec Assumes Helm of Innovative Interactive Entertainment Company on Verge of First Online Game Launch

BOULDER, Colo. – April 27, 2009– Realtime Worlds, Inc., a leading independent video game developer and publisher, has chosen respected interactive entertainment executive Gary Dale as its new chief executive officer.  A video game business expert with more than 25 years of executive experience, Dale will oversee the day-to-day operations and drive strategic direction of Realtime Worlds and its products, commencing with the highly-anticipated urban-themed online game All Points Bulletin.

“Having worked with Gary earlier in his career at BMG Interactive, I am deeply impressed with his management style and profound understanding of the entertainment business,” said David Jones, co-founder and creative director, Realtime Worlds.  “As RTW transitions from being a traditional developer to an online publisher I could not be happier that Gary will lead us through this exciting phase of our growth. His years of experience at companies such as Capcom and Take-Two will prove invaluable in ensuring we meet our goals of becoming a world leading next-generation online publisher. My focus going forward will be on ensuring we continue to deliver quality innovative experiences as with our debut title, Crackdown.”

“Realtime Worlds is one of the most innovative game companies in the world,” said Gary Dale, CEO, Realtime Worlds, Inc. “The Company is on the verge of launching products that will change current conceptions of what MMO games are about. I can’t imagine a more exciting opportunity than to join this talented and creative team as we prepare to deliver such ground-breaking and high quality online entertainment to gamers around the globe.”

 

 

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