Despite the enormity of the task, performing media relations for the launch of a AAA videogame is an exciting privilege. This past month, we found ourselves coordinating and juggling hundreds of review and interview requests for Remedy Entertainment’s Control amid helping publisher 505 Games build a solid schedule of PAX West media and influencer requests […]

Seattle-based PAX West is a prime opportunity to reach not just key press and influencers, but a major North American consumer audience fanatical about all things gaming and geek culture. For publisher Sold Out and dev studio Metronomik, it was a no-brainer to showcase music-based action adventure game No Straight Roads (NSR) at the show. […]

Live events pretty much always present unexpected challenges, large or small, and this PAX West was no exception. We were heading to the event to demo music-based action game No Straight Roads for the major crowds of press, influencers and consumers with our friends at Sold Out, when we were suddenly faced with an unexpected […]

The initial reveal of PlayStation VR exclusive Golem back in December 2015 at PlayStation Experience immediately enraptured eager press and consumers hungry for more VR content in the earlier days of the platform. And, coming from a studio like Highwire Games, chock-full of impressive industry talent making their name through titles such as Halo and […]

When our partners at U&I Entertainment, a major retail distributor for videogames, asked us to host their Training Room at GameStop’s 2019 GME Conference in Nashville, Tenn. we acknowledged it was an odd request of their PR team. Despite the task being outside our typical M.O., we knew experience in distilling and communicating key messages, […]