At long last, Moss: Book II is set to release this spring from our friends at Polyarc studios. Gamers can now look forward to rekindling their bond with Quill to save the kingdom. Our team, once again, did a banger of a job as we helped spread the word to top-tier gaming, tech and VR media after its reveal on Upload VR’s Winter Showcase.

Weeks prior to the event, we finetuned our media and influencer lists based on coverage we secured from last year’s game reveal (check out blog from that beat here). We then began the tried-and-true method of seeding the news early with top-tier media. Luckily, Quill still holds a soft spot in media’s hearts so securing interest under embargo was a piece of cake.

As Upload VR’s Winter Showcase wrapped up, we distributed the news far and wide to our massive but well curated target list. We ended up securing over 35 pieces of coverage including hits from IGN, TechRadar, GameSpot, GamesRadar+, Road to VR, Game Informer and many more.