Ready for a cuteness overload? We recently helped our awesome client, Fireshine Games, by revealing the next game in the popular Little Friends series launching this summer, Little Friends: Puppy Island – and of course we announced it on National Puppy Day! With a limited amount of time to prepare for the announcement, we channeled our pawsome PR strategy and fetched plenty of impressive coverage.

Here at Wonacott, we understand audiences. That’s why we developed targeted media and influencer lists and crafted each pitch to perfectly line up with their interests. With gaming and parenting media, as well as cozy gaming influencers in mind, we strategically developed our messaging to best fit each group.

On National Puppy Day, we announced the news and secured coverage with IGN, Level Up, Try Hard Guides, Gematsu, Nintendo Everything and more. Turns out adorable puppies are quite the topic of conversation!

Check out some of our top coverage below:

We’re excited to continue supporting Fireshine Games with another great title. Make sure you don’t miss Little Friends: Puppy Island when it launches this summer!