Sniper Ghost Warrior Contracts 2 (SGWC2) released earlier this year to some solid fanfare from fans of hardcore shooters and the niche sniper game genre. Our friends at CI Games approached us awhile back to help bring the game to PlayStation 5.

The challenge here was to identify reviewers who not only gave positive reviews of the game previously, but also those at PlayStation-focused media outlets who might want to try the game on the latest hardware. We immediately got to work on finding the right targets and researched dozens of contacts in the process. Once the list was culled a bit to include a precision list just the most necessary targets (a specific request from CI Games), we put them in our crosshairs with a compelling pitch that laid out all the new features coming to the PS5 version.

From there, we pre-pitched the launch press release to a tightknit list of contacts alongside pushing out our targeted review pitches. The interest was immediately apparent as we secured launch trailer coverage with great sites such as IGN, NME and EGM. We also passed out more than 30 review keys to a variety of gaming enthusiast media around the world, including a few crucial PlayStation outlets such as PlayStation Universe and Pure PlayStation.

While the move to PS5 for SGWC2 was intentionally low-key from a PR perspective, we still executed on everything CI Games wanted out of the launch and secured some great coverage along the way. We’re even getting ready to send some sweet press kit mailers that should elevate the game’s profile with contacts who accept it!

Keep an eye out for our continued work with CI Games!