Kobojo’s announcement to make its next game, the hotly anticipated Zodiac: Orcanon Odyssey, a premium game is a big deal – which is why the Wonacott team pulled out all the stops to make sure the news made a serious impact. But first, a quick primer to explain why the announcement is such an eye opener:

For those not familiar, mobile games tend to be either “premium,” which means they cost money to purchase and download/install on your mobile device, or “free-to-play,” meaning they cost nothing to download but often charge players “microtransactions” after they’ve begun playing. The majority of the mobile industry seems to have shifted in favor of F2P, including indie developer and publisher Kobojo, whose highly successful mobile game Mutants: Genetic Gladiators still does big business every month. Yet the studio has made the drastic decision to switch from F2P to premium with its next game, Zodiac: Orcanon Odyssey. To give you some context: this kind of thing pretty much never happens. It’s a big deal, so the Wonacott team set out to make sure the announcement made the impact it should!

As part of our prep, we reached out early to key media outlets under embargo to provide exclusive interviews and details that explained why the company decided to release the game as premium. Using this tactic, we locked in some awesome coverage on sites such as Polygon, VentureBeat and Develop.

We can’t understate how big this news is for Kobojo – and how it may potentially have a ripple effect in the mobile gaming community if Zodiac: Orcanon Odyssey becomes a breakout hit that may inspire other developers to change their F2P ways. This is why we made sure to secure so much high-impact coverage for such a momentous announcement…and by all indications, Kobojo isn’t finished making big announcements yet. Stay tuned for more updates!