Earlier this month, we helped our partners at Nexon Korea reach and celebrate the achievement of three million pre-registrations for KartRider Rush+, setting the mobile racing game well on its way to becoming another major hit game for Nexon Korea.

Our ongoing partnership with Nexon Korea lets us flex our global PR experience by expanding meaningful outreach and maintain our connections with gaming media around the world. From game launches to beta tests, content updates to pre-registration announcements, our support for Nexon Korea’s catalogue of mobile, console and PC games is now in our fifth year, centering around communications targeted to specific countries and regions.

For KartRider Rush+, we reached out to multiple media outlets throughout Southeast Asia, tailoring our messaging for each individual country to better align it with the region’s culture. Though we targeted Indonesia and the Philippines as the focus for our communications, we also captured the attentions of media based in Malaysia, Singapore, and Cambodia. Through our tailored messaging and pre-pitching efforts, we were also able to set the stage for an impressive KartRider Rush+ launch.

Check out some of the awesome placements we secured below.