Working in video games is always great, but doing the PR for YoYo Games, an industry leader in 2D video game engines, is truly next level. Once they tasked us to handle media relations for the official launch of GameMaker Studio 2, the stellar follow-up to an incredible game creation tool, we were thrilled to help ensure its debut kicked-off with the biggest bang possible.

We targeted one-on-one media interviews at GDC to showcase the latest version of the software under embargo. In beta, the game engine was set to launch the week following the industry show, and we gave press a sneak peek at the news and a detailed look at how GMS2 had evolved past its globally successful predecessor.

With GDC in the can, we pre-pitched a number of influential trade outlets with the “now available” news, securing some awesome hits between the two initiatives:

Definitely a great start to this week’s launch! Working with YoYo Games and on GameMaker Studio 2 is an absolute blast – particularly for those on our team who were once interested in game development. Up next – the Mac version, so stay tuned!