Power Rangers: Legacy Wars, nWay’s latest game, fits within both of the most blacklisted types of games imaginable. The gaming media is rarely interested in covering mobile games and typically skews radically cynical when it comes to licensed movie tie-ins. It’s a vicious cycle, albeit one that is often justified by an onslaught of cash-grab mobile games and licensed movie games hitting the market each year. But we crushed it.

Doing the PR for this type of game poses a set of unique challenges that require meticulous planning to succeed upon. Fortunately, Power Rangers: Legacy Wars avoids the norm by innovating with some of the first synchronous multiplayer fighting seen in a mobile game and plays excellently. These points would become one of the major focuses for us while writing pitches and press releases that help avoid the stigmas surrounding these types of games.

With everyone hopping on the hype train for the new Power Rangers movie, timing our biggest PR push around the movie’s release was a no-brainer. With this in mind, we drafted separate pitches for our influencer outreach and review campaign, both of which focused on the game’s innovations, console quality graphics and massive roster of Rangers and villains to fight with. This resulted in an incredible livestream opportunity with Mobcrush, gameplay videos from several YouTubers and a few positive reviews to boot!

Knowing that media tend to put mobile game news on the bottom of their queues, we were sure to organize an extensive pre-pitching strategy to get the Power Rangers: Legacy Wars “Available Now” announcement on the media’s radar. Seeding the news early to top-tier outlets resulted in some huge coverage from sites such as:

As an added bonus, the game peaked at the Apple App Store landing the No. 1 spot on the chart for free games! While we can’t take complete credit (the game is seriously good), it’s great to see our PR work culminate into an overall success.

Handling the PR for a revered brand such as Power Rangers needs a delicate touch and the utmost patience. Every PR beat we worked on had to be pored over to ensure our writing stayed on the messaging preferred by Lionsgate and Saban Brands. Needing much of our work to be approved by these parties meant we also had to allot for this time in our internal scheduling.

All in all, we think Zordon himself would be proud of the success nWay’s Power Rangers: Legacy Wars is seeing. What’s next for Wonacott? To be continued…