Here at the Wonacott office, the team makes up a small portion of the 400 million players of PlayerUnknown’s Battlegrounds. Since the game’s early access period late last year, anyone who walked by our front door could easily tell that it was lunch time by the hoots and yells of our office team calling out enemy positions and arguing over where to drop in. This is why when we found out that we had the opportunity to work with Tencent Games for PUBG MOBILE, the iOS and Android version of this wildly successful game, we were beyond stoked at the possibilities.

When the time came for PR support for the game’s first major update, Wonacott was there. To hype the addition of the anticipated “Miramar” desert map to PUBG MOBILE, we went straight to media and influencers with the news. However, since updates themselves aren’t always newsworthy (even one as big this), we also worked closely to identify other news we could pair with the announcement and were able to reveal that the game’s groundbreaking player number achievement of 10 million daily active players. Our efforts with this doubly impactful news beat successfully boosted the already Rockstar-tier game to airplane heights (PUBG reference) by securing media coverage in IGN, Variety, and Android Central, just to name a few.

Recently, our team aided in revealing First-person Perspective Mode for PUBG MOBILE. Our support boosted the update’s coverage to levels rarely achieved by mobile games, by locking in articles in Western gaming, tech, and even consumer and entertainment-focused publications including Polygon, GameSpot, Newsweek and many more.

Our team also relishes the chance to break free from traditional public relations tactics to get more creative including organic content generation, social media strategy, and assisting as we could during the game’s recent presence at E3 2018.

Below are just a few examples of the coverage we secured for PUBG MOBILE in some of the Western world’s largest gaming publications. What makes us even more excited is the fact that this is just the beginning of our partnership with PUBG MOBILE and Tencent.

While PUBG MOBILE has already come so far in the mobile gaming space, we’ve still got a lot of work to do to get the message out about what a unique game it is. As a group of PUBG fans ourselves, we get to apply all our experiences as players to the cool stuff we’ve still got cooking for Tencent Games.