Put on your tinfoil hat because we’re about to get into some serious alien talk and breakdown how we helped create tons of hype for chilling horror game Greyhill Incident. Using our out-of-this-world PR strategy, we went wide on this one and obtained interest from media and influencers all over the globe.
First things first – we had to get this game on peoples’ radar. We noticed Greyhill Incident was missing from some major upcoming release calendars, so we went ahead and pitched press to grant the spooky game a spot in their calendars, resulting in coverage from A-tier outlets including IGN, Game Rant, GameSpot and TheGamer. Starting off strong, we kept up the momentum with Alien Day.
Yes, there is a such thing as Alien Day – and of course we capitalized on it! With an all-new trailer showing off the creepy grey antagonists in all their glory, we reached out to our global contacts and had them take a look. Timing the trailer to land on Alien Day was a hit, and our outreach resulted in coverage from over 30 outlets such as Game Rant, Everyeye, Bleeding Cool and Bloody Disgusting. Solidifying Greyhill Incident as one to look out for, we worked hard to lock down some great previews to keep people excited.
Targeting media and influencers who love the survival-horror genre was key for our preview outreach. We locked in positive previews from from horror-enthusiast outlet Bloody Disgusting and popular horror gaming YouTuber theRadBrad, as well as great videos from fellow content creators Luke Stephens and Hayden Green who all felt Greyhill Incident delivered the spooks!
The hype for Greyhill Incident’s launch was inevitable. We reached out to tons of press and content creators to much success, sharing over 100 keys leading up to launch day. Though opinions were strong on this indie horror title, we managed to secure over 40 unique reviews, many of which with tier-one press such as Screen Rant, IGN, FandomWire, TheGamer and Comicbook.com. The developer, Refugium Games, was quick in responding to feedback and made major patches just days after launch, which we of course relayed to all our review targets. Even over a month after the game’s digital launch, interest is still high – last we heard from the publisher, the game is even exceeding sales expectations! We’re continuing to find new targets interested in Greyhill and sharing keys with them for additional reviews and Let’s Plays.
The PlayStation 5 “Abducted Edition” physical launch hit just over a month after the digital launch and comes with bonus goodies we knew fans would be excited for. We used this to our advantage to keep Greyhill in the news, setting up giveaways with Bloody Disgusting, Cheap Ass Gamer, PlayStation Lifestyle and more.
To put the cherry on top, we extended beyond gaming press and coordinated an interview between Greyhill developer Refugium Games and UFO-enthusiast site UAP Media UK for an insightful discussion on the inspiration behind the alien-filled game and how the production all came together.
Working on this Greyhill Incident campaign has been a blast, and we’re so glad we were able to support Perp Games with another highly talked about horror game following MADiSON. As creepy as they are, we’ll miss staring into the big bug eyes of those lil’ grey aliens every day. Be sure to check out Greyhill Incident for yourself now on Steam, PlayStation 5 and Xbox Series X|S, with PlayStation 4 and Xbox One versions coming soon.