Earlier this year, our friends across the pond at PQube approached us to support two upcoming indie game launches: Tormented Souls – a hair-raising, survival-horror gem – and Kitaria Fables – a farming, action-adventure RPG featuring a magical cat crusader. With two vastly different games launching less than a week apart, we created and executed two solid strategic campaigns to reach the games’ niche audiences.
In the months leading up to the summer launches, we worked closely with PQube to coordinate an exclusive digital press preview event to showcase both games. We dug deep into our media contacts to create a targeted list of cat-lovers and horror connoisseurs and drafted a pitch to pique the interests of both. Our efforts resulted in fruitful and high-quality coverage for Tormented Souls with IGN, as well as positive preview articles with gaming and horror media, including Bloody Disgusting, Noisy Pixel and Monstervine. For Kitaria Fables, we locked in highly enthusiastic previews from Siliconera, RPGamer, Noisy Pixel, RPGFan, and more.
Following the optimistic response from the preview event, we were confident both Tormented Souls and Kitaria Fables had the potential to be fan favorites. With Tormented Souls’ launch quickly approaching, we rolled up our PR sleeves to expand our targeted list of horror and gaming media contacts and began pitching for reviews.
Within the first few days of the launch, we secured 13 reviews with gaming and horror media including Bloody Disgusting, PC Invasion, GamingBolt and more. The majority of reviews lauded the game’s modern take on a classic genre, and many rated it a 4/5 or 8/10 or higher!
Influencers, a pillar of any gaming PR strategy, were not left untouched. With the horror genre being particularly popular with the influencer crowd, we dedicated a significant amount of time to researching gaming and horror influencers and pitching Let’s Play opportunities. Our hard work paid off as we secured several streams and gameplay videos with notable influencer channels. These included videos from Alpha Beta Gamer, Wanderbots, Distortion2, Bawkbasoup, Rubhen925 and many more, racking up over 300,000 views combined!
With Kitaria Fables launching less than a week later, we quickly shifted gears and pitched reviews to gaming, RPG and feline-enthusiast media contacts to ensure equally solid coverage. Within the first three days, we garnered over 15 reviews, including accolades from top-tier gaming and entertainment outlets ScreenRant, Windows Central, PC Invasion and PlayStation LifeStyle. We supplemented review coverage with amazing launch news pieces from IGN, Destructoid, Nintendo Everything, NintendoSoup and more.
Check out some of our top coverage from the two campaigns below and don’t forget to take a look at the rest of our blog for more Wonacott successes:
