Over the past couple months, we had the pleasure of working on the launch campaign for the undeniably cute Little Friends: Puppy Island from our awesome client, Fireshine Games. This one tugged at heartstrings, and thanks to our support, we caught the attention of gaming press in North America… and plenty of cozy gamer influencers across TikTok, YouTube and Twitch.

Gamers love puppies – the proof is in the coverage! We racked in hits from IGN, Gematsu, Nintendo Everything and more after sharing a brand-new gameplay trailer leading up to the June launch.

Through Let’s Plays, giveaways and roundups, we kept interest high post-launch for this adorable puppy game by targeting influencers from the fast-growing wholesome game community, and we’re happy to see we’re not alone in thinking these virtual dogs are just as cute as our real-life furry friends. We secured a variety of videos from 12 content creators throughout July, spreading awareness of Little Friends to dedicated cozy game audiences.

We’re thrilled we got to support our friends at Fireshine Games with this one, and we’re looking forward to what comes next! Make sure to check out Little Friends: Puppy Island on Nintendo Switch and PC.