In 2020, our client EPOS demerged from Sennheiser Gaming into the new company to focus solely on premium gaming audio peripherals. Since then, we helped EPOS rise from a relatively unknown brand into a serious contender in the space. When it came time to reveal EPOS’ latest product, the H3 wired headset, we took charge in capturing the attention and engagement of key media and influencers for an epic launch.

As the first of EPOS’ next generation of gaming headsets, we knew the H3 needed a strong initial wave of media coverage to give it a deserved boom. The wired gaming headset market is saturated with competing products, so it was key for us to hone messaging to highlight EPOS’ unique expertise, along with the H3’s sweet specs. We carefully balanced EPOS’ increasingly known premium product nature with the headset’s competitive price-point to gain the attention of key gaming, tech, lifestyle, and consumer media far in advance to the headset’s launch.

Through close coordination with EPOS, we got review samples into their hands early enough for all required testing lead-time. This ensured that when the coverage embargo lifted, the H3 was heard loud and clear.

In just the first 24 hours, we locked in nearly a dozen reviews with North America’s most influential gaming and tech media and influencers, along with some great launch coverage. Check out some of our noteworthy placements:

Stay tuned as even more of our pre-launch efforts for the H3 come to fruition in the coming weeks.