Working on the PR for LawBreakers has been a friggin’ awesome experience and we are stoked to see that media and consumers are as excited for it as we are! The game’s unique spin on gravity-bending, high-octane combat was our go-to highlight in boosting it above the onslaught of competitive first-person shooters hitting the market. Having Boss Key Production’s Founder Cliff Bleszinski on our side sure helped our cause, too – the guy is an industry legend after all! Even with that, we knew there was a lot of work to be done in promoting the title, though pairing the kick-ass Wonacott team with LawBreakers was a surefire way to get the PR waves roaring.

And boy did they roar.

After submitting our hard work on LawBreakers to the PRSA LA PRism Awards for consideration, it’s safe to say we felt confident. Yes, we know, “don’t count your chickens before they’re hatched,” but given the circumstances we figured accolades could be on the horizon.

Sure enough, when all was quiet on the Wonacott front and everyone was halfway out the door, a last minute email came in to congratulate us and Nexon America as finalists in three PRism Awards categories! We all shouted a well-deserved “hell yeah” or two.

Despite nothing being final, we are ecstatic to be in the running for three awards for Strategic Campaigns and Programs’ categories:

• Community Relations > Corporate/Business: LawBreakers: “A PC Gaming Icon Puts Community First in Unprecedented New Game Campaign”
• Marketing > Corporate/Business – Consumer Products: LawBreakers: “Standing Out From the Crowd in the First Person Shooter Market”
• Events & Observances > Corporate/Business – Consumer Products: “Overcoming Raleigh – Battling Politics and Geography to Gain Preview Coverage for LawBreakers”

The awards don’t stop there, either! Nexon America and Wonacott’s campaign around “Revealing LawBreakers: Defying PR Laws” was also short listed by PR News’ Digital PR Awards for:

• Online Community
• Viral Campaign
• Digital PR Campaign

Our finalist mentions in the PRism and Digital PR Awards has the Wonacott team pumped for our future work on LawBreakers – but we must give credit where it’s due. Boss Key is creating a truly special game and without their incredible talent none of this would have been possible. No game, no PR.

This year has proved to be stellar for FPS – some might it even call it a comeback for the genre. Pushing forward into the new year, LawBreakers is shaping up to be another knockout FPS set to redefine what gamers expect from their shooters.

Check back to the Wonablog soon for more updates on awards and our client’s successes in the media!