WOW! What an awesome E3 as we repped five separate clients attending this year, working hard to ensure each received the highest level of media and influencer appointments for jam-packed schedules. Add in consumers for the first time at the show and our outreach, careful organization, onsite logistics and industry knowledge helped us prevail! Completely crushing three days on the show floor following months of blood, sweat and tears (ok, maybe just tears) in preparation beforehand.
505 Games – up in room… 505 – went behind closed doors with its diverse lineup of independent games. With Laser League, Indivisible, Last Day of June and Bloodstained: Ritual of the Night we took months of preparation and secured more than 75 appointments from the industry’s top editors and major influencers and secured some nice awards for the publisher’s upcoming portfolio.
Over on the show floor, Pico Interactive Inc went head-to-head with some of the biggest virtual reality companies in the world with it’s first-hands on with the all-in-one (AIO) VR headset, the Pico Goblin. Building awareness at a show that focuses primarily on upcoming AAA games, we secured 30 different media outlets for appointments and scheduling 17 on-site interviews. Due to our efforts, the Pico team received coverage from major media outlets such as Tom’s Hardware, Android Headlines and many more. This helped kick off the Pico Goblin’s pre-order campaign as it headed toward a summer launch.
Our friends at U&I Entertainment showed off the upcoming racing game NASCAR Heat 2, developed by 704Games. With strong E3 media outreach, Wonacott secured meetings with editors, enthusiasts and influencers during the three days at E3. This approach resulted in U&I’s booth receiving a constant flow of interest throughout the convention. NASCAR Heat 2 made a strong impression among influencers and media giving them the closest experience they can get to being a professional NASCAR driver.
A few doors down in the Concourse Hall was showcasing its VR brilliance with the studio’s first title, Moss. With its charming character “Quill” and the game’s clever mechanics, media couldn’t wait to get their hands on the demo. To achieve the massive amount of coverage, we coordinated with Sony to integrate the Moss video trailer into their E3 press conference. But for us it was all about leading into the show. Unable to talk about the game AT ALL, we worked our media magic and secured meetings with more than 115 editors with more than 90 different outlets. Winning “Best VR Game” from IGN, VentureBeat and theChive, Moss received incredible coverage and praise from media.
Last but not least… frenetic, fast AF madness with Nexon America’s and Boss Key Productions’ hyper anticipated FPS game, Lawbreakers. With lines wrapped around the booth and thousands of consumers clamoring to get time with the game, we slid in nearly 100 editors to battle it out in Lawbreakers’ fast paced first-person shooter action. Famed designer Cliff Bleszinski and the Boss Key team met with dozens of media and Cliff made awesome appearances on several live shows, including Twitch, YouTube Gaming, Shacknews, GameSpot, PlayStation and Alienware TV. Lawbreakers was the talk of the town show!
Phew! What an amazing E3. There was a lot of work and preparation for our clients, but it was nothing that we couldn’t handle. When is E3 2018? We can’t wait to do it again!