Over the past year, we have worked with our partners at EPOS to showcase their premium gaming audio peripherals. Following successful campaigns for gaming headsets, end-of-year awards, holiday gift guides and multiple esports partnerships, we helped former Sennheiser Gaming rebrand as EPOS through a de-merger. With several unannounced EPOS products on the horizon, we took charge in capturing the attention and engagement of key media and influencers for a relatively unknown brand (for the time being).

The co-branded EPOS | SENNHEISER GSX 300 external sound card was the first new product to launch, following the EPOS brand campaign in August. As an entry-level digital-to-analog converter (DAC), the GSX 300 can seriously take gaming audio to new levels. However, unlike a gaming headset, external DAC devices are not very well-known to many gaming and consumer media. Through our team’s messaging and communications strategies, we were effectively able to present the audio functionality of the GSX 300, beyond its sleek and retro design. By the time we distributed the “available now” press release, we had secured review interest with key media and got sample units into their hands for early testing and impressions content.

Following a successful launch of the GSX 300, EPOS was set to unveil two new colorways of the legacy GSP 600 professional closed-back wired gaming headset – The EPOS | SENNHEISER GSP 601 and 602. With the headsets’ launch set just weeks after the GSX 300 unveiling, we knew we had to not overburden our media targets with too much pitching. To achieve this, we cross-pitched the GSP 601 and 602 alongside the GSX 300 as the perfect pair, with each product highlighting the other’s awesome features. Our pitching efforts resulted in capturing the attention of multiple contacts for both the headsets and the sound card.

We’ve already secured numerous great placements with tier-one and niche gaming, tech and consumer media in North America, with even more sharing their impressions in the near future. Check out some of our noteworthy placements:

With a recent partnership with the Cloud9 esports organization and more gaming audio peripherals on the horizon, we can’t wait to continue to amp up the volume on EPOS’s public relations.