This year’s ginormous Gamescom boasted 320,000 attendees – and we were there! We dusted off our passports, packed our bags and headed to Cologne, Germany to help our wonderful client thatgamecompany raise awareness for the studio’s social MMO Sky: Children of the Light ahead of its PC launch later this year. Between coordinating over 30 press meetings, locking in a segment on IGN’s live show and spreading the news of a Guinness World Records title break, it’s safe to say our jam-packed week at Gamescom was nothing short of a success.
Our prep for Gamescom started months before the actual show. We built an extensively researched media list of global contacts from scratch, pitched and booked meetings with journalists and drafted a press release to land once thatgamecompany officially shattered the world record for “Most Users in a Concert-Themed Virtual World” – an achievement ultimately celebrating 10,061 Sky players who all gathered in the same server for a beautiful concert from superstar singer, AURORA. We even tapped cozy game streamer Eeowna to join in on the fun and had her livestream straight from the event!
In addition to the world record, thatgamecompany stole the show with official Gamescom awards for “Best Mobile Game” and “Games for Impact” – and giving fans new and old the chance to experience the PC version of Sky for the first time. A new animated series is even in the works, and we coordinated an exclusive with IGN to debut a beautiful teaser on their live show. With our solid PR efforts, we kept busy all week with over 30 meetings with journalists around the world – from the UK, Germany, Belgium, the Netherlands, and more.
Coverage since Gamescom is extremely strong, with placements from Forbes, IGN, GamesRadar+, TechRadar and The Hollywood Reporter, to name a few. To date, we’ve secured more than 60 hits covering Sky at Gamescom from A- to C-tier press across over 20 different countries!
Check out some of our favorite photos we took at the event:
It’s great to be back at in-person events, especially one as huge as Gamescom. We’re thrilled that we were able to travel halfway around the globe to support thatgamecompany, and we can’t wait for this year’s PC launch for Sky! Make sure to add Sky: Children of the Light to your Steam wish list and hit us up at tgc@wonacottpr.com for any inquires on thatgamecompany and Sky.