2023 was a great year for games, and with so many amazing releases, how do you pick which ones to gift to the gamer in your life during the holidays? Well, with holiday gift guides, of course! We rounded out last year by scoring tons of coverage for our amazing clients, Fireshine Games and Nighthawk Interactive, for their family-friendly games Little Friends: Puppy Island and Barbie DreamHouse Adventures, respectively. Whether your forte is caring for adorable furry friends, lounging by the pool in a luxurious mansion, or both, we’re sure plenty of young gamers are enjoying these games after unwrapping them during the festivities.

Knowing Little Friends and Barbie are games both parents and their children would love, we pitched numerous family publications and locked in coverage with Tiny Beans, Thrifty Nifty Mommy, SuperParent and GamerDad, just to name a few. We didn’t stop there, as we also secured print placements for both games in City Parent’s November and December magazine issues. In addition to family-oriented media, we racked in coverage with outlets across consumer, gaming and geek verticals, such as Focus Daily News, GamesReviews and Geek Girl Authority. Our secret sauce in this seasonal success was the long lead: we kicked off pitching in August to account for the variety of media schedules, which was instrumental in securing the print pieces. We also handled the launch of both games, meaning we could leverage established relationships and name recognition with media.

We’re thrilled we were able to end 2023 on a high note with amazing holiday gift campaigns for our wonderful clients. Even though the winter holidays have come to a close, we know gift giving is evergreen – birthdays, special occasions, just cause – and these cozy games are still a great pick. Be sure to check out Little Friends: Puppy Island on Steam and Nintendo Switch, and Barbie DreamHouse Adventures available for Nintendo Switch.