E3 is arguably the busiest time of year – particularly in 2021 with the show’s transition to entirely digital livestream for the very first time. When CI Games reached out to us just a week before the event to announce two of its upcoming games, Eldest Souls and Tails of Iron, we were up for […]

June is always an explosive month for the gaming PR industry thanks to the massive Electronic Entertainment Expo (E3) expo. This year was no different as our team worked with multiple clients around the globe to showcase their upcoming products. In just a brief time ahead of the show, we accepted the challenge of supporting […]

E3 has been the pre-eminent event in the videogame industry for decades. Every year, tens of thousands of industry colleagues (and now fans) descend upon Los Angeles for the world’s most important showcase of what’s happening now and tomorrow in videogames. But, with the pandemic still raging, this year’s show was transitioned into an all-virtual […]

The USC Games Expo’s first-ever foray into the virtual world was a roaring success! More than 80,000 unique viewers tuned in during the Twitch livestream, with nearly 5,000 concurrent viewers at any given time. Considering this year’s Expo was forced to transition into a digital event last-minute, we could not have asked for a better […]

Sports games aren’t everyone’s cup of Gatorade, so we needed to consider our approach when booking E3 preview appointments for brutal, NFL parody arcade football game, Mutant Football League: Dynasty Edition. Our core tactic was to identify unique aspects of the game that would appeal to various media verticals. For instance, the new Dynasty Edition […]

Here at the Wonacott office, the team makes up a small portion of the 400 million players of PlayerUnknown’s Battlegrounds. Since the game’s early access period late last year, anyone who walked by our front door could easily tell that it was lunch time by the hoots and yells of our office team calling out […]

Situation Overview Every year the impending arrival of Electronic Entertainment Expo (E3) brings new sets of tricky situations for our attending clients. For virtual-reality start-up comprised of ex-Bungie developers Polyarc and its VR game Moss, heading to E3 was panning out to be an almost unprecedentedly difficult labyrinth of red tape and media fatigue. Typically […]

WOW! What an awesome E3 as we repped five separate clients attending this year, working hard to ensure each received the highest level of media and influencer appointments for jam-packed schedules. Add in consumers for the first time at the show and our outreach, careful organization, onsite logistics and industry knowledge helped us prevail! Completely […]

This year Team Wonacott took to E3 wrangling media for VR hardware and games galore. With three major exhibitors spread over the South Hall, Concourse and West Hall, we were going several directions with exclusive demos, live shows, and sneak peeks galore. Nexon America went hands on with Boss Key’s heavily award nominated PC online […]

Every June the tempo – and the tension – at our office increases. It’s E3 time! Next week many of our team will be at the Los Angeles Convention Center working our media relations mojo for some killer companies with awesome games and hardware. It’s going to be a killer week! The Wonacott team starting […]