After the successful reveal of eight games (yes, EIGHT) at E3, rising publishing company, Yooreka Studio tasked us to handle the game launches. First out of the gate were The Immortal Mayor and Reshaping Mars. However, there was a challenge. Both games – slated for PC on Steam – launched in Early Access.  You see, […]

Shows including PAX South make for interesting challenges in the PR world. Traditional media tend to avoid it due its smaller size and meager attractiveness for those huge and juicy announcements. Knowing this ahead of time however, meant that Wonacott and 505 Games were able to capitalize on the event’s quirks by shifting our focus […]