When the opportunity to work on the all-new videogame based on Cartoon Network’s hit series Ben 10 arose, we were beyond excited to take on the challenge. Hyping a licensed game title targeted towards kids and families is never an easy feat, but with a powerhouse franchise like Ben 10, we knew we had something […]
Situation Overview Every year the impending arrival of Electronic Entertainment Expo (E3) brings new sets of tricky situations for our attending clients. For virtual-reality start-up comprised of ex-Bungie developers Polyarc and its VR game Moss, heading to E3 was panning out to be an almost unprecedentedly difficult labyrinth of red tape and media fatigue. Typically […]