Last week, independent studio Kobojo decided to shake things up by announcing the unprecedented news that the company’s highly anticipated Japanese role-playing game (JRPG) title Zodiac: Orcanon Odyssey will be released as a premium mobile game – despite the fact that Kobojo has traditionally been a free-to-play gaming outfit. Repeat: a free-to-play (F2P) game company is changing its business model to premium games. This is huge news. How huge? The Wonacott team geared up to release the announcement…and here’s what happened.

With the upwardly-mobile mobile gaming company 4:33 Creative Lab joining the Wonacott fantasy roster, and with our announcement of the studio’s upcoming Blade: Redemption hitting it big in the mobile and gaming communities, you might say that our newfound partnership just took hold of the ball and hasn’t stopped running to the endzone – in this case, PAX Prime!

At Wonacott, we love games and even more than that, we love letting others know about great games. After we helped our client Versus Evil preview Toren at GDC, which saw some great coverage, we were stoked on helping the get the word out about the release of the dark-fantasy adventure and secure some great reviews and launch coverage.