Situation Overview The Wonacott team was tasked to plan, organize and execute a comprehensive media outreach campaign for 505 Games’ Last Day of June, the poignant, painterly and beautiful tale of love and loss. Last Day of June’s somber story, unique gameplay and limited outreach window posed interesting challenges, as we needed to highlight the […]
Shows including PAX South make for interesting challenges in the PR world. Traditional media tend to avoid it due its smaller size and meager attractiveness for those huge and juicy announcements. Knowing this ahead of time however, meant that Wonacott and 505 Games were able to capitalize on the event’s quirks by shifting our focus […]