E3 has been the pre-eminent event in the videogame industry for decades. Every year, tens of thousands of industry colleagues (and now fans) descend upon Los Angeles for the world’s most important showcase of what’s happening now and tomorrow in videogames. But, with the pandemic still raging, this year’s show was transitioned into an all-virtual […]

Our long-time partner, UK-based publisher Sold Out, has been on a roll lately, releasing a wide variety of highly engaging and well-received indie games (check out our blog post for No Straight Roads). When our friends across the pond approached us once again to help launch their upcoming Cyberpunk stealth-action RPG Disjunction, we were absolutely […]

The days of music-based video games seemed long been behind us. Guitar Hero, Rock Band, even Brutal Legend were a staple of the mid-to-late-2000s music videogame scene that are, for the most part, long gone. Although the music-influenced games have left the stage, our partner Sold Out looked to change that with No Straight Roads […]

Critically acclaimed visual novel Arcade Spirits initiallylaunched exclusively for PC back in 2019 to strong reviews, continuing to hold a respectable score of 78 over a year later. Ready to introduce console gamers to the Funplex, publisher PQube prepared to release the romantic comedy for PlayStation 4, Xbox One and Nintendo Switch. The PQube team […]

From the day we revealed Disney Classic Games: Aladdin and The Lion King, it was clear that each of these titles left an indelible mark in the lives of many gamers – anticipation was high. With two fan-favorite games refreshed for modern consoles, a ton of bonus content and multiple playable retro versions of each […]

Despite the enormity of the task, performing media relations for the launch of a AAA videogame is an exciting privilege. This past month, we found ourselves coordinating and juggling hundreds of review and interview requests for Remedy Entertainment’s Control amid helping publisher 505 Games build a solid schedule of PAX West media and influencer requests […]

Sports games aren’t everyone’s cup of Gatorade, so we needed to consider our approach when booking E3 preview appointments for brutal, NFL parody arcade football game, Mutant Football League: Dynasty Edition. Our core tactic was to identify unique aspects of the game that would appeal to various media verticals. For instance, the new Dynasty Edition […]

Licensed videogames do not have the best reputation in the games industry. Quite often they have short development cycles and often ship around the time of a movie or TV series premiere. Over the years media have become more and more disinterested in covering these videogames and instead focus on more high-profile titles. In 2017 […]