Our first successful campaign with publisher Nighthawk Interactive and well-known Japanese developer Inti Creates goes back to 2017 when we helped amp up the Nintendo Switch retail release of Azure Striker Gunvolt: Striker Pack. Naturally, we were stoked to partner up again for the retail release of the 2D action side-scroller, Dragon Marked for Death.

Even though the Nintendo Switch released two years ago, media and consumers are still hungry for new games on the platform. We wanted to capitalize on that hunger to help make a satiating splash for Dragon’s retail pre-order timing – a critical moment for any game release, digital or physical.

Naturally, we focused part of our outreach on Nintendo-focused websites to reach audiences that are more likely to own a Switch, securing coverage with key outlets including Nintendo Life, Nintendo Soup and Nintendo Everything.

Considering the developer and game genre, we also tailored outreach to outlets that cover Japanese culture, placing stories on popular websites such as Crunchyroll, Anime News Network, Gematsu and Siliconera.

Of course, we didn’t neglect our general gaming targets either! In addition to securing general news coverage with outlets such as Hardcore Gamer and VGChartz, we also pushed for more unique exposure, including Gaming Scan’s “Best RPG Games” and “Best Nintendo Switch Games” articles.

Anyway, we don’t want this to dragon for too long, but we think our pre-order push marks the start of a successful lead-in to the retail launch next month. Were those puns terrible? Deathinitely.

Check out some of our top coverage below while you recover: