Working in the PR business for 23 years, our very own “PR Lebowski,” Johner Riehl, has amassed a wealth of knowledge and experience. He recently dropped in on the gaming industry focused podcast GameDevAdvice for an overview of the past, current, and future state of gaming PR.

On the latest episode of the GameDevAdvice podcast, Wonacott VP Johner Riehl spoke about the methods game developers could use to boost their games’ visibility. He discussed working with influencers and streamers, one-on-one pitching with journalists, and the many other tactics he has deployed throughout his career and time at Wonacott. He also shared his experiences of working with large companies such as Nintendo and Microsoft, and the role he played with many console and game launches.

We loved seeing Johner impart his PR wisdom on the GameDevAdvice podcast. Thanks to our friend John Podlasek for bringing Johner on – we can’t wait to help the show continue to grow!

Check out Podlasek’s podcast below: