Wonacott Communications

Locked and Loaded for Hardcore RPG Shooter, Immortal: Unchained, PC Alpha

“It’s like Dark Souls, but with guns…” After recently formed Swedish studio Toadman Interactive revealed its hardcore action RPG game Immortal: Unchained in the summer of 2017, they enlisted us to introduce it to Western media at PAX West. Despite the hang-ups gaming media tend to have for new franchises, we secured impressions from major […]

Our “Know Our Core” PR Approach to Launching PS VR’s Moss

Situation Overview Although VR’s road to mainstream acceptance has been slower than many expected, with major roadblocks that include prohibitive pricing, repetitive content, and cumbersome design decisions, Wonacott partnered with Polyarc Games to launch Moss and overcome these obstacles while proving the future is bright for VR games. With the late-February launch of Polyarc’s PS […]

Heavenly PR for VR Bullet Hell, Blasters of the Universe

Sony has taken 2018 by storm with a few major pushes around PlayStation VR (PS VR), and so have we! One of the recent PS VR titles we launched is Secret Location’s Blasters of the Universe, a 90s-stylized retro arcade bullet hell. The game really feels and looks like a knockout hit, but the fact […]

Wonacott Takes the Wheel for VR Racing Game Retail Launches

“Can you shut up about all your VR projects already?” No, no we can’t. VR is frickin’ awesome and we’re excited to be part of the ever-growing trend. In fact, we recently began working with European publisher Perp Games, a company that focuses exclusively on bringing VR titles to store shelves. Perp collaborates with VR […]

License Shmicense – Wonacott Blows Open Adventure Time: Pirates of the Enchiridion Reveal

Licensed videogames do not have the best reputation in the games industry. Quite often they have short development cycles and often ship around the time of a movie or TV series premiere. Over the years media have become more and more disinterested in covering these videogames and instead focus on more high-profile titles. In 2017 […]

Buying Into The Hype – Taking Nexon America’s Hyper Universe From Early Access To Global Launch

When the Wonacott team first learned about Hyper Universe, we immediately knew it possessed some serious potential. This action-packed side-scrolling MOBA/brawler hybrid, developed by Nexon America and Cwavesoft, was certainly unique enough to find its own niche in the world of PC gaming. One would think that an experience such as Hyper Universe, with its […]

Transcendent PR for 505 Games’ Emotionally-Gripping Last Day of June

Situation Overview The Wonacott team was tasked to plan, organize and execute a comprehensive media outreach campaign for 505 Games’ Last Day of June, the poignant, painterly and beautiful tale of love and loss. Last Day of June’s somber story, unique gameplay and limited outreach window posed interesting challenges, as we needed to highlight the […]

Fragging Out with KSV eSports

We’re queued up for the big leagues, now leading PR efforts for our new partner, KSV eSports, the global esports organization and industry leader with championship teams competing in Overwatch, League of Legends, Heroes of the Storm, PlayerUnknown’s Battleground and more. KSV’s Seoul Dynasty franchise in the Overwatch League is currently undefeated and in first […]

Major Influencer Relations Abound at PAX South for 505 Games and Wonacott

Shows including PAX South make for interesting challenges in the PR world. Traditional media tend to avoid it due its smaller size and meager attractiveness for those huge and juicy announcements. Knowing this ahead of time however, meant that Wonacott and 505 Games were able to capitalize on the event’s quirks by shifting our focus […]

Wonacott Conquers the MarCom Awards with Two Platinum Wins!

Another year, another round of awards for the Wonacott crew! Working hand-in-hand with videogames is enough of an award itself, but we’d be lying if we said the extra recognition didn’t make us love our jobs even more. The 2017 MarCom Awards honored us with two coveted Platinum awards, the organization’s top honor, for the […]