Power Rangers: Legacy Wars, nWay’s latest game, fits within both of the most blacklisted types of games imaginable. The gaming media is rarely interested in covering mobile games and typically skews radically cynical when it comes to licensed movie tie-ins. It’s a vicious cycle, albeit one that is often justified by an onslaught of cash-grab […]

Working in video games is always great, but doing the PR for YoYo Games, an industry leader in 2D video game engines, is truly next level. Once they tasked us to handle media relations for the official launch of GameMaker Studio 2, the stellar follow-up to an incredible game creation tool, we were thrilled to […]

It’s no secret – GDC is becoming less and less of a media show and turning back to it’s old focus as a true meeting of the minds in the video games industry. But that doesn’t mean there is a loss of PR opportunity at the conference if the story and the product are right. […]

A little under a year ago, we were given the awesome opportunity to help bring the Sniper Elite franchise to new heights by leading the PR efforts in North America for Sniper Elite 4, in conjunction with developer Rebellion and the game’s US distributor, U&I Entertainment. Leading up to the game’s release this week, we […]

Nexon America, the publisher behind the popular MMORPGs MapleStory, Riders of Icarus and the upcoming online competitive multiplayer shooter LawBreakers, had another engaging title up its sleeve of amazing online experiences – the 2D side-scrolling MOBA Hyper Universe – and they tapped into Wonacott Communications to build up the hype at PAX South. One of […]

Our team’s very own Jason Wonacott (a.k.a. the PR Guy) will be sharing practical tips for independent PR pros at this year’s “Are you ‘Agency Ready” Workshop at Lawry’s The Prime Rib in Beverly Hills. The panel focuses on how agencies partner with independent practitioners and how they can create a win-win situation. However, seeing […]

PAX South was a special show for me for three big reasons. First, I have never been to Texas, so getting to explore a part of the United States I’ve never been to was enjoyable Second, I’ve only been to PAX West in Seattle, so as a hardcore gamer, checking out another PAX is very […]

Balancing campaign needs with partners in multiple markets around the world isn’t always easy – but luckily the Wonacott team is no stranger to coordinated global campaigns. When we heard that Sniper Elite 4 developer Rebellion was hosting an event in the UK for European media, we jumped at the chance to emulate the session […]

I’ve always followed CES from afar, but never had an opportunity to attend. This year I got the opportunity to take in the show by staffing Pico Interactive, Inc’s booth and showcasing the company’s amazing new VR headset – the Pico Neo CV. I could *not* have been more ecstatic. We met with a ton […]

Not only am I a PR geek, I’m also a HUGE tech geek. That’s why I freaked out when I went to CES 2017 this past weekend and it was more than awesome! Between the innovative drones, mega-computers, immersive VR headsets and bad-ass cars there were plenty of jaw-dropping moments. Here are my favorite things […]