In conjunction with the release of Zombie Army Trilogy for PS4 and Xbox One last month, the Wonacott team led the influencer videos charge on YouTube and hit up our contacts to post gameplay sessions and walk-throughs.
With YouTube channels such as jahovaswitniss, MYM ALK4PON3 and Zerkaa Plays each having nearly a million subscribers, we introduced the third-person tactical shooter to millions of gamers via gameplay streams. As a key complement to a reviews program, we were able to push Zombie Army Trilogy out to an even larger and diverse gaming audience of nearly 4 million subscribers, delivering high quality consumer engagements for our friends at U&I Entertainment.
With news this good, you can’t deny the impact of video influencers on the videogame market and the Wonacott team is proud of our hard work to build such great consumer awareness of Zombie Army Trilogy. Here is a sample of the awesome let’s play and walk-through videos we earned during the campaign:
• Duxativa
Keep an eye out for more updates on Zombie Army Trilogy coverage and our work with U&I Entertainment, as well as the other YouTube and Twitch influencer programs we have in the works!