In the recent lead up to the launch of CABAL 2, we coordinated early access opportunities with the media to help drum up some pre-launch buzz. We reached out to key MMO sites and offered them the opportunity to get into the action a few days early, which resulted in some early impression coverage from sites like MMORPG, F2P, MMO Bomb and MMO Site. With the first impressions out there, we shifted our focus to launch day itself. ESTsoft provided us with an amazing launch trailer to go along with our launch announcement, and from there we sent out the announcement and video asset to other major general gaming sites and MMO sites including:
As we shift our focus to reviews and launch follow-up, we again want to congratulate the team at ESTsoft, and extend our thanks for the chance to be PR partners for the launch of CABAL 2.